AI tools are reshaping India’s fast-growing microdrama market
Source: https://www.livemint.com/industry/ai-video-production-india-microdrama-streaming-platforms-11791787128928.html
Mobile video platforms and OTT players are using artificial intelligence models to lower production costs and personalize content discovery, though turning faster rollouts into sustainable viewer engagement remains a challenge, insiders said.
Artificial intelligence is reshaping how Indian video companies produce, localize, and distribute content. Microdrama platforms, which offer short, episodic series for mobile screens, are building pr… [+6200 chars]